Case studies

Our expertise, passion, and care for all types of promotions have made us trusted by brands and agencies of all sizes across the world.

  • Industry

  • Service

  • Country

To encourage the public to go ‘madbury’ over the launch of a new flavour Cadbury Dairy Milk bar, Mondeléz UK ran an inventor competition inviting fans to create their very own dream bar from a huge list of ingredients.

Cadbury Inventor

Read full case study
‘Follow your true passion for nature. Become the next Free Range Human.’ Such a simple premise deserved a simple application process, and so consumers simply scanned a QR code on their promotional packs of Corona Extra, filled in an entry form and then answered the question “How would you spend your time as a Free Range Human?”

Free Range Humans

Read full case study
Heart wanted to give away an incredible £1,000,000 live on-air as part of Heart’s Make Me a Millionaire – the biggest competition on UK radio. Over the course of 13 weeks, people texted in to win either a cash prize between £1,000 and £20,000 – or a place in the Million Pound Final.

Heart

Read full case study
Higgidy, makers of delicious savoury pies, wanted to run a summer themed instant-win promotion to tie in with their #DoPicnicsProud campaign and drive sales. They decided to give away a brand new Mini Clubman and hundreds of hampers runners-up prizes.

Higgidy Microsite

Read full case study
Amazon supported the small businesses selling in Amazon’s store by giving customers the chance to win millions of prizes for every dollar, pound, euro, or other unit of currency they spent in the lead up to Prime Day. For their Prime Day Sweepstakes promotion to be a success Amazon needed a comprehensive entry portal that combined excellent user experience with legal compliance at its heart, capable of delighting and servicing customers around the globe.

Prime Day 2022

Read full case study
Rakuten, sponsors of Spanish football giants, FC Barcelona, wanted to bring millions of fans around the world closer together and give them the chance to be a part of their much loved club.

Rakuten

Read full case study
To help retailers tap into the popularity of kids’ cheese snacking and encourage repeat sales, Kerry Foods ran a gift with purchase campaign across their Strings & Things range of products over a six month period.

Strings & Things

Read full case study
To celebrate their sponsorship of ITV’s primetime Saturday night TV shows, The National Lottery wanted to run a social media promotion tied with Ant & Dec’s Saturday Night Takeaway show. Just like the lucky winners on the show, two entrants would win a week-long 5* holiday for four people.

The National Lottery

Read full case study
As a proud partner of the Olympic and Paralympic Games, Toyota wanted to offer fans a once in a lifetime chance to win a place in the Tokyo 2020 Olympic Torch Relay. Toyota’s agency The & Partnership came to PromoVeritas to help them to create and deliver it – compliantly.

Toyota 2020 Olympics

Read full case study